European companies have largely been absent in the Indian solar energy scene except for Siemens,Areva which are moving aggressively in the whole green energy sector.Note US and Chinese companies have already established solid beacheads in the country.India’s solar energy sector is poised for exponential growth in the coming decade further boosted by JNNSM.European home markets are maturing for European companies and India is the rising star,so it is essential that the sales teams of the Europeans get in early.Schott Solar is one of the biggest manufacturer of solar panels in Germany.Though not big on the world stage,Schott Solar is present in large parts of the Solar PV and Solar Thermal Supply Chain.It recently established a JV with Chinese company Hareon and plans to build 700 MW of solar panel capacity in emerging markets around the world.It has won a contract to supply 20 MW of thin film modules to Indian Solar Company Premier Solar with 10 MW of supply in 2010 and 10 MW in 2011.Note Premier Solar is a small company and seems they are building the 20 MW for a state government and not under the JNNSM scheme.Note,Schott is not a big name in solar either and its thin film modules are certainly not famous either so makes a good combination.Solar Energy in India finally sees entry of European companies Abengoa and Schott
The European Solar Companies have found things going tough in 2009 as the solar market changed radically with the Lehman crisis.As the prices of the raw material Polysilicon crashed and Chinese competition increased,these companies started bleeding red ink in a prodigious manner.The high cost structure of these companies with factories in Europe stood naked against the competition.With high debt loads,there was a high change that these companies would go bankrupt.Most of them like Q-Cells,REC started to move manufacturing to Asia while Solarworld moved to Europe.Other smaller companies muddled through.However a spectacular 2010 growth in world solar demand has brought new life into these companies.With capacity constrained,even their higher prices could be absorbed by solar installers.These companies have reported much better 2010 results with Solarworld and REC leading the way.
The US Solar Utility Market has been the preserve of the 2 largest US Solar Module Players Sunpower and First Solar.While other Solar Panel Makers have won small deals,these 2 companies have dominated the US Utility Market so far.Sunpower has been very successful in the commercial,municipal and utility segments winning a huge number of deals even as its residential dominance evaporated.The bigger Chinese solar producers like Trina,Yingli,Suntech had already taken over the residential market in California with their much cheaper prices.Now even the larger utility market is under threat from the low cost companies from Asia.Note upstream producers like LDK and GCL Poly are also targeting the system development market in US through acquisitions and alliances.The 250 MW Sempra Generation solar plant being built in Arizona will source Suntech modules and will be completed by 2013.This is a huge order win by Suntech which is the largest module producer in 2010 and could see other Chinese producers using this as a template to push out Sunpower and First Solar.
France recently halted its solar subsidy program for 3 months for solar installations under 3 kw as it was deluged with a large number of applications.Solar Feed in Tariffs are quite generous for certain type of solar panel installations like BIPV and greenhouses.This combined with rapidly falling solar panel prices primarly due to low cost Chinese manufacturing has made the business extremely lucrative.Note France is not the first country to see a massive flood of solar applications.Spain,Czech,Germany,Australia have faced problems with solar feed in tariff programs mainly because of poor design by slow moving bureaucrats.However most of these countries have never blamed cheap Chinese panel imports for their badly designed programs.Germany which is the undisputed solar market leader did for a while raise the Chinese bogey but it was for a short while.Anyone with a little understanding of the solar industry would know that almost 50% of the value is created in installation which is all done locally.Also most of the polysilicon raw material is made in the West as also most of the equipment used in producing panels in China.
USA has opposed India’s Local Content Requirements for the Federal Solar Energy JNNSM program.Note according to the JNNSM rules,solar panels will have to be produced in India for the first year and solar cells will also have to produced from the second year.There is also a proposal that the local content requirements may be extended […]
Note both the Solar Thermal and Solar PV Project bidding have led to grave doubts about how these solar plants will be implemented.Not only are the firms small,unknown with little project experience but they have also bid for feed in tariffs which would definitely lead to losses.According to MNRE,the government also plans to make the local domestic content requirements more stringent.The requirements will be extended to solar inverters as well and the provisions may not stop at 2013 but will go beyond as well.Note the JNNSM mandates that modules for solar energy be made in India in the first year and both cells and panels be made in the 2nd year.This is important for the growth of solar energy equipment manufacturing in India.This has been successfully used by both China and Canada to foster the growth of the green industry in their domestic market.However it has the side effect of raising prices and increasing inefficiency as they would lead to higher costs.They could also lead to the gaming of the system particularly as India is highly corruption prone country.