Hitachi has been running large losses at its Lithium Batter Division due the the severe global competition in the international Lithium Battery Market.With huge growth expected in the Green Automobile Industry in the future,everyone is trying to establish a strong foothold in this emerging segment.Hitachi is one of the lesser known names in the Battery Industry and the company does not expect profits in the next 3 years.However the company’s fortunes in the Green Industry might change as it has teamed up with Automobile Parts Giant Johnson Controls.JCI is a multi billion US company with leadership position in the Energy Efficiency,Lead Batteries and Automobile Parts.The company has shown increasing profits and revenues in all of its division in the last quarter.It would suit both companies to design,develop and market batteries for the Hybrid and Electric Vehicle Segments.
Mazda the Japanese Automobile Producer has decided to double the R&D spending on EcoFriendly Vehicles over the next 5 years.The Company has decided to up the percentage spend on Green Automobile Technology to 40% by 2015 from 20% at present.This implies almost $450 million in annual R&D spend on Hybrid and Electric Vehicles.Mazda has been a latecomer to the new generation Green Automobiles.Like Honda,Mazda trails Toyota and Nissan in the EV and Hybrid Car Technology.
Mazda has already tied up with Toyota to fast track the development of Hybrid Vehicles,the first one which it plans to introduce by 2013.Note Honda and Toyota have already introduced Hybrid Cars and Mazda will face tough competition as it is a latecomer to the Hybrid Party.Other AutoMakers around the world like Hyundai,GM,Ford,Geely,BYD are already well on the way to introducing Green Cars.
BYD has fallen almost 35% this year heavily underperforming the market as sales growth has slowed substantially.After a 140% growth in Auto Sales last year,this year the sales growth will go down to 30% as the company has reduced sales target to 600,000 from 800,000 earlier.Chinese auto sales have fallen and BYD has been specially affected with its workhorse F3 Model declining in popularity.The company delivered a good first half with $100 million in 2Q profits.However the company is still quite expensive at $15 Billion Market Cap which would give it a P/E of around 38x.Also the company’s strategy to enter solar energy does not make sense.However BYD is a good story for the future.China has made a new Green Policy to create National Champions in the EV and Battery Industry.BYD is a perfect candidate with its strengths in both areas.While its execution in the EV sector is yet to give results,it is already planning into the future getting into the Grid Storage Sectors.I would not put money presently but would wait for a better entry point in the future.
The South Korean Government has been one of the most proactive ones in promoting Green Industry.During the Global Financial Crisis,the Stimulus Program of South Korea had the highest percentage devoted to Clean Technology Initiatives.Driven by the Government,South Korean Conglomerates have been investing into Green Sectors.Samsung the biggest South Korean has already committed huge investments into CleanTech Sectors like Solar,Wind,LEDs.Korean Shipbuilders like Hyundai,Daewoo and Samsung are getting into manufacturing of Wind Turbines while Chemicals Giant Hanwha
Finland is proposing to build a Billion Dollar Highway from its Capital Helsinki to a City near the Russian Border.This Highway will be the first Zero Carbon Highway in the World using an innovative mix of Biofuels,Electric Vehicles Charging Infrastructure and Renewable Energy.This Highway will use EV Charging Points which will get their energy from […]
Honda’s strategy of promoting Hybrids is a good one as Hybrids make much more economic sense than EVs.Without massive government subsidies EVs are expensive big toys and will unlikely generate large sales or do anything to improve the environment.On the other hand Hybrids are an excelllent intermediate solution to the climate problems.