Petra Solar Inc is a US Company that has an innovative marketing model to install solar panels.Like floating solar panels and solar carports,Petra Solar has taken a new unique approach to increase the penetration of solar panels.It deploys solar panels on utility poles instead of ground mounted free standing solar panels or rooftop installations.The company mainly signs deals with electric utilities instead of regular distribtution channels through solar integrators or installers who then put solar panel of the roofs of houses.This reduces the marketing costs for the company has let it carve out a niche in the super competitive solar market which has recently seen the exit of many solar companies.Petra Solar is now expanding into the Middle Eastern markets after the USA.The company recently bought Jordan-based EnergyFlow Consulting LLC