Water Purifying Industry in India is growing by leaps and bounds and has attracted a host of new entrants which are consumer giants.Earlier the field used to be dominated by Eureka Forbes which operated in the premium segment and focused on urban India alone.But with income increasing and people realizing the importance of clean water,other companies have entered the Water Purifying Industry.HLL and the Tata Group have introduced products for the lower segment of the market in the price range o f Rs 1000 as compared to the Rs 5-10,000 wafer filters by the incumbent Eureka Forbes.This has forced other companies to come with lower priced products as well.With the vast majority of Indians forced to go without tapped water leave alone treated water,this industry is set to grow in double digits for a long time.Water Treatment Companies too are growing rapidly as the Water Purification at the Municipal,Industrial Level is getting importance.

The above companies are the suppliers of the best wafer purifiers in India.Its tough to make a call on the best as it depends a lot on the nature of the water and price.However Kent and Eureka Forbes are generaly considered the best brands of water filters in India due to their products,after sales service and product range.In the lower priced band,Pureit is considered as good bet especially for rural India where the purchasing power is not that high.

Future Ventures is a VC/Private Equity Company that has invested in a number of small Indian companies and startups mainly focused on the consumption industry in India.With India growing at around 8-9% in the last few years and expectations of strong future growth driven by consumption,Future Ventures seems a good investment considering the portfolio of companies that it owns (analyzed below).Future Ventures is a part of the Future Group run by Kishore Biyani who started India’s most famous retail company Pantaloons.The Company has set a price band of 10-11 rupees a share with a target of raising around Rs. 750crore though the IPO.This would represent around 40% of the equity which would give it a post IPO market capitalization of around $375 million.Note the company had tried to come with an IPO 2 years ago but it was deemed to expensive at that time.

India’s Economy is expected to grow by around 8% in the next decade making it one of the fastest growing major economies in the world.India’s per capita has been rising constantly since the last 2 decades and is expected to continue this rising trend as well.Despite growing inequality in incomes,India’s massive population ensures that even by 15% of India’s poor enter the middle class it adds a Brazil to the addressable market for Indian consumer companies.Indian Consumer Companies especially the well managed ones with good corporate governance has given spectacular growth to investors.Companies like Titan Industries have become a multibagger stock in the last few years driven by excellent growth and decent margins.Note many of the bigger consumer durable companies in India are not listed here but have a major presence.In Electronics particuarly companies like Samsung,LG,Sony,Philips have a big marketshare but are not listed on the markets.However a number of Indian Consumer Discretionary Stocks are listed and have given huge returns to investors.