Medical Device Companies in India – Foreign Manufacturers dominate Medical Equipment Market (Regulations,Growth)

WHAT ARE MEDICAL DEVICES

Medical devices include various classes of equipments like orthopedic, laryngoscopic, prosthetics, anesthetic, dental, diagnostic, physiotherapy, gynecological, surgical instruments; autoclaves, sterilizers; infant care products; electro-medical equipment and related software, furniture; medical rubber products & disposables, reagents etc. that are used by medical officers for diagnosis and treatment of ailments.

There are many regulations that govern the regulatory framework for medical device development, testing, approval, and marketing. The clinical use of medical devices must comply with the Food and Drug Administration (FDA) and Institutional Review Board (IRB) regulations. Investigations regarding medical devices were enacted in the US, as part of the Medical Device Amendments of 1976 and the Safe Medical Devices Act of 1990.

Medical Device Industry in India

With a rising population level & higher national growth rates & income levels, the demand for medical devices is expected to grow at a rate of over 15% per year. India’s free market environment, developed industry, investment in health infrastructure, increased demand for high quality medical devices & agreements between foreign device manufacturers and Indian manufacturers are some of the main factors that are responsible for the growth of the Indian medical market. India is growing as a key market for medical devices and equipment. A large percentage of the population can afford to receive high technology treatment. It is currently the fourth largest market in Asia and is worth about US$3 billion. The industry has seen tremendous growth over the last decade.

With steady growth in GNP, population numbers and standard of living, India represents one of the most promising markets. The Indian market for medical equipment and supplies was valued at  USD 2billion in 2010. Domestic production consists primarily of low technology products, & the demand for high technology devices is met predominantly by imports. At present, the three leading exporters of medical devices to India are the United States, Japan, and Germany. India still relies on foreign involvement for high-technology and highly specialized areas such as equipment for plastic surgery, cancer diagnosis and medical imaging.
The global medical devices Market was around$ 196 billion  in 2006. Over the last decade, Asia has accounted for an increasing percentage of medical device sales. However, despite strong growth rates, the market remains disproportionately small, ranking among the top 20 in the world. Imports constitute over half of the total Indian market. The market will expand by 150 percent in 2015, reaching a value of $2 billion.

GOVERNMENT ROLE

In the Indian scenario, the individual states retain control over many aspects of health care, the central government sets overall goals and informs the public of policy changes. As part of the World Health Organization’s “Health Care for All by 2000,” the Indian government is working to improve the quality and accessibility of medical care. India aims to increase the number of hospital beds, increase new hospital construction, and acquire advanced technologies, substantially.
over 6% of the national budget was allocated to health care in 1991, and this percentage has since increased steadily. The Government Plan, places high priority on improving health care, opening more health-care clinics and updating the facilities and equipment in the rural primary-care clinics. Because domestic manufacturers do not have the resources or technology to meet the increased demand for more sophisticated medical equipment, a large percentage will have to be satisfied by imports. The import duties on medical equipment have also been reduced.

TOP INDIAN MEDICAL DEVICE COMPANIES

There are hundreds of small medical equipment companies in India in different segments of the market however the big foreign companies like Meditronics,Trivitron dominate the market.This is because the entry barries to the industry are very high because of the technology.The margins in the industry are high and the sales forces make a big difference as doctors have to be targeted to educate them.

1. PHILIPS INDIA – With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, healthcare, energy efficient lighting solutions as well as lifestyle products for personal well-being. As one of the nation’s most well-known brands, Philips is a part of practically every Indian’s life. Headquartered in the Netherlands, Philips employs approximately 119,000 employees in more than 60 countries worldwide. Philips has been operating in India for over 75 years. The company has an excellent pan India distribution and after-sales service network.
   In the healthcare section, the products & solutions, it offers are computed tomography, mother & child care, diagnostic ECG, nuclear medicine, emergency care & resuscitation, fluoroscopy, magnetic resonance, interventional Xray, mammography, mobile C arms, ultrasound, radiography, radiation oncology, respiratory care, operation theatre lights etc.
2. STRYKER INDIA – Stryker is one of the world’s leading medical technology companies. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active lives. The company is working dedicatedly to enhance patient care & aiding healthcare professionals perform their jobs more efficiently. They provide products & solutions for joint replacements, trauma, extremities & deformities, craniomaxillofacial, biologics, spine, surgical products, ENT & neuro, interventional pain, navigation, imaging, endoscopy & EMS equipment.
3. JOHNSON & JOHNSON MEDICAL – Johnson & Johnson was founded more than 120 years ago. Since then, it has transformed human health and well-being with it’s innovative ideas & products. Whatever one’s family health concerns be, the Johnson & Johnson Family of Companies is at your side. It is the sixth-largest consumer health company
   & the largest and most diverse medical devices and diagnostics company in the world. The company has more than 250 operating companies in 60 countries employing approximately 116,000 people.
   The company provides medical device products & solutions in the following areas: orthopaedics, implants, joint replacements, sports medicine & trauma, heart, vascular, coronary artery, neurological disease, arrhythmias, diabetes, self blood glucose monitors, insulin delivery devices, blood screening, clinical lab instruments, diagnostic tests & molecular diagnostics, vision care, general surgery, bariatric, urologic, hernia & plastic surgery, women’s health, surgical instruments.
4. BECTON DICKINSON INDIA – Becton, Dickinson and Company) is a U.S.-based company engaged principally in the manufacture and sale of a broad range of medical supplies, devices, laboratory equipment and diagnostic products used by healthcare institutions, life science researchers, clinical laboratories, industry and the general public. It’s products are manufactured and sold worldwide. The principal markets are United States, Europe, Japan, Asia Pacific, Canada and Latin America. The company operates in India through a wholly-owned subsidiary, BD India Pvt. Ltd. Its manufacturing facility is located at Bawal, Haryana. This facility produces products recognized around the world, including disposable needles, syringes and catheters. The manufacturing techniques are of international standards.
   In the medical section it’s products include hypodermic products, specially designed devices for diabetes care, prefillable drug delivery systems, infusion therapy products, elastic support products, thermometers, disposable scrubs, specialty needles and surgical products. In the diagnostics section it’s products are clinical and industrial microbiology products, sample collection products, specimen management systems, hemotology instruments and other diagnostic systems, including immunodiagnostic test kits. In the biological section,it’s products include flow cytometry systems for cell analysis, monoclonal antibodies for biomedical research, molecular biology reagents for the study of genes, cell growth and screening products and labware products.
5. OPTO CIRCUITS – Opto Circuits is a global medtech conglomerate. It is a multinational medical device company headquartered out of Bengaluru, India. The company designs, develops, manufactures, markets and distributes a range of technologically-advanced medical products that are used by healthcare establishments in more than 150 countries. It specialises in cardiac and vital signs monitoring, emergency cardiac care, vascular treatments and sensing technologies. The products are US FDA listed and CE marked. Some of the well-known brands marketed by OPTO Circuits are Criticare Systems, Mediaid, Unetixs Vascular, Eurocor and Cardiac Science. It has facilities and offices in North America, Europe and Asia. The various medical equipments manufactured by the company are cardiac monitoring devices, vital signs monitoring, respiratory & anaesthetic care, sensors, PAD Devices, defibrillation, veterinary care. The interventional devices include cardiac stents, PTA Balloons, catheters & disposables, replacement implants & related services.
6. SIEMENS – The Siemens Group in India has emerged as a leading inventor & innovator of leading-edge technology enabled solutions operating in business segments of Industry, Energy and Healthcare. The Group’s business is represented by various companies that span across these various segments. The Siemens Group in India comprises of 17 companies, providing direct employment to over 18,000 persons. Currently, the group has 21 manufacturing plants, a wide network up of Sales and Service offices across the country as well as over 500 channel partners. It caters to Industry needs across diverse market segments like Hospitals, Airports and Industrial units. The company enhances patient care with the help of it’s state-of-the-art imaging, laboratory diagnostics, and IT solutions for an earlier prevention and more specific diagnosis. The company provides medical solution for cardiology, neurology, oncology, surgery & various diseases & conditions like allergy, diabetes, liver disease, organ transplantation, infectious disease, reps is, thyroid & reproductive endocrinology.
7. BAXTER – is a leader in healthcare for more than 75 years. Baxter is a global medical products and services company with expertise in medical devices, pharmaceuticals and biotechnology. Baxter has approximately 49,700 employees worldwide. Baxter India is a wholly owned subsidiary of Baxter International Inc. which develops, manufactures and markets products that save and sustain the lives of people with hemophilia, immune disorders, infectious diseases, kidney disease, trauma, and other chronic and acute medical conditions.Baxter is a leading manufacturer of recombinant and plasma-based proteins used to treat hemophilia and other bleeding disorders & plasma based therapies. Baxter is a leading manufacturer of intravenous solutions and administration sets, premixed drugs and drug reconstitution systems, pre-filled vials and syringes for injectable drugs, electronic infusion pumps, and other products used to deliver fluids and drugs to patients. Baxter’s Renal business provides a range of products to treat end-stage renal disease or irreversible kidney failure. It is a leading manufacturer of products for peritoneal dialysis. The business also distributes products for Hemo-Dialysis, conducted in a hospital or clinic.
8. B.BRAUN – Braun is one of the world´s leading healthcare suppliers. The organisation can be divided into four divisions. The Hospital Care Division supplies hospitals with infusion and injection solutions, as well as disposable medical products. The Aesculap Division focuses on products and services for all of the core processes in surgery. OPM (Out Patient Market) supplies medical products outside of the hospital market, as well as for chronically ill and long-term care patients. The B. Braun Avitum Division combines the supply of medical products and services concerning extracorporeal blood treatment. These four divisions orient their products and services toward different medical fields: hospital, surgery, private practice and extracorporeal blood treatment. The medical device products & solutions include anaesthesia, clinical nutrition, continence care & urology, diabetes care, extracorporeal blood treatment, infection prevention, infusion therapy, neurosurgery, orthopaedics, skin & wound management, spine, stoma care, surgical equipments & vascular therapy.
9. BAYER DIAGNOSTICS INDIA LTD. – Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. In the year 2010, Bayer employed 111,400 people and had sales of €35.1 billion. Bayer HealthCare is among the world’s foremost innovators in the field of pharmaceutical and medical products. This subgroup’s mission is to research, develop, manufacture and market innovative products that improve the health of people and animals throughout the world. The globally operating Health Care subgroup is divided into four operating divisions: Animal Health, Consumer care, Medical care & Pharmaceuticals. The leading Bayer HealthCare brands with sales exceeding 100 million € belong to Consumer Care – Bayer Aspirin, Cardio Aspirin, Bepanthen / Bepanthol, Canesten, Elevit, Redoxon, SupradyBayer. Consumer Care currently ranks among the top consumer health care companies in the world. Bayer HealthCare’s Medical Care Division is one of the leading providers of blood glucose monitoring systems and medical devices. Its portfolio includes blood glucose monitoring systems, monitors to test glycated hemoglobin, Viterion TeleHealth and other patient education and lifestyle support services.You can see the complete list of companies here.

With rise in Medical Tourism in India,the medical device companies should see another big driver of growth increasing their sales and profits.India has become a hub of medical billing as well as cheaper labor costs drive the repetitive low value added services in the Medical field to India.