Cosmetic Companies in India

India has faced a revolution literally in all wakes. With the rise in dispensable income, there is high consumerism in the country. With opening up of the emerging markets, the cosmetic companies are broadening in response to the vast diversity of populations. The Indian face wants to look good. The Indian Women are no longer limited to their homes, but have come out & are walking with the same pace as the men. Hence they are more conscious of their looks & are widely opting for the cosmetics that is available in the market. It is not only the female section of the society, who use beauty & cosmetic range but the Indian men too are worried about their looks. There are lot of products specially designed for men too. The cosmetic companies not only produce the traditional makeup items like compact, mascara or lipsticks, but are rapidly adapting themselves to the changing demands of its customers. Today the markets offer a wide range of cosmetic products to choose from. There are smart products like anti-aging solutions, concealers which has taken a lady’s beauty to a new level. Fragrances, body lotions, hair products, hand & foot care products, you name it & you have it. There are products to suit each age group & each requirement.Most of the top FMCG Companies in India are present in the Beauty Cosmetics Industry.

List of 10 popular Cosmetic Companies in India

1) EMAMI – a leading player in the personal and healthcare consumer products industry in India. The company is a Rs 1100 crore business entity, engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation. Emami Limited has over 30 brands under its portfolio. By repeatedly outperforming the industry standard, Emami Ltd has maintained a CAGR of 27% over the last few years. The company is in the field of manufacturing of health, beauty and personal care products for over 35 years. Their main product categories consist of the following:
• Hair Care
• Skin Creams , soaps and lotions
• Talcum Powder
• Ayurvedic Health Care Products.

Under the brand Boroplus, the company manufactures antiseptic creams, body lotion & prickly heat powder. It also started fairness creams for men under the brand name of Fair and Handsome. The hair care products are sold under Navratna brand name.

2) AYUR – is in Herbal Cosmetics business since 1984. Ayur provides a wide range of beauty cosmetics strictly prepared with herbal components. The products are made from herbals which are very safe for one’s skin, hence it offers dual advantage, first it provides excellent products which makes one look good & second it does not have any ill-effects on one’s skin and hair. The Ayur Academy of Natural Beauty, affiliated with beauty schools In Italy & U.S.A., is renowned Institute in India. The cosmetic products range from hair oil, shampoo, natural henna & conditioner to sunscreen, face pack & cleansing milk. The popular products are Tulsi neem soap, rose water, fairness bleach, wax, body lotion, cold cream, face pack & scrub, moisturizer, skin toner, hand care & foot care products.Note the Indian Hair Oil Market is growing at a double digit clip as well.

3) SHAHNAZ HUSSAIN – The Shahnaz Husain Group is India’s leading company in the field of natural beauty and anti-aging treatments. It started in the 1970s by Shahnaz Husain in New Delhi. Shahnaz Husain has taken India’s Ayurvedic tradition to every corner of the globe. It has a chain of over 400 beauty centers worldwide. The group has activities as diverse as beauty training institutes, herb plantations, retail stores & products. The company is very popular for its specialized clinical treatments and therapeutic products for specific problems like acne, pigmentation, scars and blemishes, skin-sensitivity, dandruff, hair loss and alopecia. The product range has over 350 products in 20 different categories for skin, hair & body care. All the products are sold under the brand name of Shahnaz Hussain.

4) AVON – with over Rs. 48,000 crores in annual revenue globally, it was ranked as one of America’s most admired companies for more than a decade. Avon ranks one as Beauty Direct Seller in the World. Avon Foundation has raised and awarded more than Rs. 3200 crores worldwide towards vital issues- breast cancer, domestic violence and emergency relief – affecting lives of women and their families worldwide. As the world’s largest direct seller, Avon markets it’s products in more than 100 countries through approximately 6.5 million independent Avon Sales Representatives. In India too there are many such agents selling Avon products. These agents have their customer base to whom they sell the products directly, without any intervention of retail stores & in return get commission/ reward from the company. Its wide product range includes makeup for lips, eyes, nails, face; skincare – cleansers, toners, eyecare products, moisturisers & body treatment products; bath & body – body lotion, deodorants, depilatories, body wash, foot care; fragrances, hair care, jewellery, products for children, men & home.

5) HINDUSTAN UNILEVER LTD. – HUL is India’s largest Fast Moving Consumer Goods Company with categorised business like soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. With a market capitalization of Rs. 61,000 crores, the Company is a part of the everyday life of millions of consumers across India. The company earned revenues of Rs. 5,000 crores with a net profit margin 12%. Its parent company is Unilever, which holds about 52 % of the equity. Its portfolio can be categorised into Personal care, Home care & Food. Some important names are Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pepsodent, Closeup, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The umbrella personal/ cosmetic brands include Aviance, Axe, Lakme, Fair & Lovely, Clinic Plus, Dove, Hammam, Ayush, Lux, Sunsilk, Rexona, Pond’s.

1. Fair & Lovely is HUL’s biggest skin-brand & world’s largest fairness cream.
2. Lakme is the complete beauty brand spanning colour cosmetics, skin care & hair styling products and extending to beauty services through the network of Lakme Beauty Salons. It is the expert on Indian Beauty for over 50 years.
3. Pond’s has been at the forefront of skincare technology and usage, and possess decades of global expertise and research on advanced skin care solutions like age miracle & White beauty.

6) VLCC – is India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 225 outlets across 90 cities. Its other brands are VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management, VLCC Day Spa & VLCC Nutri-Diet Clinic. It’s products can be broadly categorised into skin care, body shaping, foot care, hair care, lip care & products for men.

7) ESTEE LAUDER – the company was founded by Estee Lauder in1946. The product range includes Make-up from blush, concealers, compacts, foundations to eyeshadows, mascara, lipsticks & glosses, Skin Care – cleanser, toner, moisturiser, eye, hand & body care products, anti wrinkles, anti ageing & Fragrances. The company has been increase its Indian presence by targeting the country’s biggest cities, like Mumbai, Delhi and Bangalore. It has about 25 brands in more than 150 countries. Some of it’s brand names are American Beauty, Aveda, Clinique, MAC, Tomy Hilfiger, Sean John.

8) REVLON – is a global color cosmetics, hair color, beauty tools, fragrances, skincare, deodorants and beauty care products company. Its products are sold in over 100 countries across six continents. Revlon is one of the strongest consumer brand franchises in the world. The cosmetic & personal care products include eye & facial make-up products, hair care- hair dye & colouring products, nail products; oral care, personal cleanliness, skin care & shaving products. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, Revlon Colorsilk hair color, Revlon beauty tools, Charlie fragrances, Mitchum anti-perspirant / deodorants, and Ultima II and Gatineau skincare.

9) LOREAL – It has a global presence & it offers the best of cosmetics in terms of quality, efficacy and safety. It provides beauty products that is in harmony with customers’ needs, culture and expectations. . The company lays emphasis on the cultural diversity that is present universally & has trained its personnel in a way to design products in a way to reflect the cultural oneness. It has a portfolio of international brands present in the different distribution channels. Knowledge of different cultures and rituals worldwide enables the laboratories to anticipate and invent the products of the future.
The various popular brands associated with the company are:
Cosmetics – Vichy, La Roche Pose.
Consumer products – Loreal Paris, Garnier, Maybelline New York.

10) Maybelline is the number one cosmetic company in America. It has many outlets throughout the world. Its cosmetic range includes products or eyes, face, lips, nails & accessories. There are foundation, concealer, compacts, bronzers, blush, eye shadow, mascara, smudge free kajal, lipsticks, lip gloss. The company has also launched anti aging concealer which conceals dark circles & puffiness under the eyes.

1. Luxury products – Lancome, Giorgio Armani, Ralph Lauren , Diesel, Kiehl’s.
2. Professional products – Loreal Profesional, Kerastase, Matrix.