Amazon or Flipkart – Who Did You Choose for The Big Freedom Sale?

The face of Indian consumerism has changed a lot with the launch of successful e-commerce websites like Flipkart and Amazon in India. Convenience to shop from the comforts of your home, easy returns, and big discounts are their USPs. A comprehensive product portfolio ranging from the household pantry to sophisticated household appliances – you name it and you can have it all with just a few clicks on your laptop. While these websites have definitely made the lives of the Indians easy, the going has never been easy for them so far.

Flipkart made a debut in 2007 by alumni of IIT, while Amazon was introduced in 2012 in the Indian market. In the race to stay competitive, these e-commerce giants announce big discount sales together. While the customer is spoilt for choice, it is the one who ultimately benefits. Shoppers prefer to shop online, given the heavy discounts offered (which they have become so used to now). These websites fund discounts either from their cash-rich parent companies as is the case with Amazon or from investors’ funds (Flipkart). Note, Walmart has acquired a 77% stake in Flipkart in a $16 billion deal, which is the world’s biggest purchase of an e-commerce company. The former expects to benefit out of Flipkart’s expertise to expand globally.

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Currently, Amazon.com has a market share nearing 30% while Flipkart enjoys a little over 30% share of the Indian market. Flipkart’s market share is diminishing, closely competing with Amazon.com. The rivals faced each other once again in the big Freedom sale on occasion of the Indian independence. Flipkart is preferred for its extensive collection of items in the fashion and smartphones’ categories, while Amazon leads in the appliances, consumer electronics and groceries. Flipkart offered heavy discounts on phones, laptops, TVs and Google products. Amazon stole the show in the fashion and home decor sections with close to 70% discounts.

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