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4 Eco-Friendly Customer Update Strategies for Businesses   

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Photo by Vlada Karpovich

 Finding eco-friendly customer update strategies can be a real problem. You have so much to do and so much more to focus on. It can be tough to find the time to research these new tactics. This is why it’s a good idea to use the web to stay up to date. Here are 4 new safe strategies you can use to update your customers.

1. Make Use of Short Codes for Texting

One of the first and best things that you can do to keep your customers fully updated will be to make use of a modern shortcode texting service. You can create a 5 or 6-digit SMS shortcode that can send a very high number of messages in a matter of minutes. These are phone numbers that are shorter than the usual 10-digit units.

 You can use this tactic to send both SMS and MMS messages. The shortcode method will be the best way to conduct a mobile messaging campaign. You can keep all of your customers up to date on your latest sale items, specials, and other offers. It’s a technique that saves you a great deal of time as well as personal energy.

 Shortcode messaging is eco-friendly because it makes use of the web. Unlike former advertising methods, there is no paper trail. And since you are using cell phones to deliver your message, there is no worry about long-distance charges. This is a great way to reach millions while saving the environment.

2. Set Up a Loop for Customer Feedback

It’s not an easy thing to improve your business if you don’t have a high level of feedback coming in from your customers. A good way to get this feedback is to set up a loop. You can do this via a number of handy new methods. The best way will be to set up a series of surveys you can post on your site or social media.

This will be the place where you get the info you need to determine the wishes of your customers. You can use these surveys to gain info about their product preferences. It will also give you a clear idea of who your customers are in the demographic sense. Once you have this info, you can use it to improve your business.

3. Send Your Customers a Digital Company Newsletter

Updating your customers on a regular basis will be the best retention strategy that your business can adopt. The most cost-effective way to do so will be to send out a regular company newsletter. This will be the place where you fill them in on all of the latest news. It will also help to remind them of past items they bought.

You can handle all of this via a digital medium. The first thing that you should do is send your emails on an RSS feed. You can preset the frequency so that you don’t have to hit “send” on each and every one of them. This will give you the ultimate gift of convenience as you reach a new level of exposure.

Also, read How to Go Green with Your Giveaways?

4. Set Up a Calendar for Customer Communication

You need to be able to update your customers on a regular and very reliable basis. One of the best methods that you can adopt in order to reach this goal is to set up a customer communication calendar. The point of doing so will be to remind customers that you are here to serve them.

A communication calendar keeps track of when you last interacted with a customer. It also alerts you if they haven’t reached out to you in a certain amount of time. When you receive this alert, you can send out emails filled with special offers and invitations to interact with.

Updating Your Customer Update Strategy is Crucial

There are a great many things that you can do to upgrade your total level of customer updating and retention. These are moves that you will need to make in order to keep your business functioning at a healthy level. The time for you to implement these new techniques is now while you can take full advantage of them.


Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to

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