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What Is Generative Design: A Comprehensive Overview

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Although being a new member in the designing cosmos, generative design has become pretty popular in the industry!


Well, unlike any other related technology, it amalgamates AI and cloud computing pretty efficiently. Therefore, you can automate almost everything with these applications without worrying about space allocation.

But does it mean that the human workers are no longer required to work in the designing department?

Let’s find out!

Generative Design: What Is It Really? 

It is, in essence, an iterative design exploration procedure, which utilizes an AI-driven program to generate a plethora of related solutions. If you want, you may also set several constraints to check if your creation is working flexibly or not.

Contrary to the traditional procedure, generative design and architecture require several parameters to generate a model through AI. Therefore, making even a small error in calculations can affect your project massively.

The best thing about this architecture is that you can promptly make changes in your design. Besides, you can even use it for a variety of purposes, such as –

  • Making a specific product component lighter
  • Creating a durable and long-lasting design
  • Adding different materials to make something a little more cost-effective

Due to this reason, generative design technologies are being used everywhere nowadays.

Generative Design: Benefits 

You can create thousands of different design options with generative design within a short time span. And, the procedure becomes even quicker if you use cloud services to compute various resources.

But, does it help the designers in any other way?

Here’s what you need to know in this aspect!

Product Differentiation

Marketing is all about being unique and differentiating your products from others in today’s world. And, this is where generative design technology comes in!

By using it, you can both create a brand new outlook for your products or add/remove different parts to change their appearance.

In addition, you can also create something that cannot be duplicated by your competitors in the market or anyone else.

Helps In Maintaining The Given Timeline 

With the integrated AI, you can simultaneously discover and evaluate several new designs. Therefore, it becomes easier for you to shorten your research time and focus more on quality.

As a result, your organization can start taking in new projects and delivering them on time to gain a competitive edge against others.

Explore Through Everything Simultaneously 

Generative design technology can be ideal for multi-tasking as well. For example, you can use it for exploring and validating different designs simultaneously.

Besides, you can also display new designs on your PC and compare between them to learn the parameter-related details more efficiently.

Hence, it becomes easier for you to choose whatever suits the needs and requirements of your business without wasting too much time.

Improves Manufacturing Procedures 

It’s easier to efficiently create various intricate designs, such as internal lattices and organic features. Hence, the manufacturing department of your organization will get freedom regarding intramural outlooks and work more flexibly.

Additionally, the technology also helps you consolidate different parts of a design. Hence, creating complex geometries and detailed 3D prints becomes easier for a designer.

Lesser Learning Curve 

Whether you believe it or not, using generative design technology is pretty easy, even for novice designers.

However, before you misunderstand us, we’d like to say that generative design can get pretty creative. So, if you want to be an expert in it, you will need to learn more about the technology as closely as possible.

We would also ask you to learn a little about artificial intelligence (AI) before starting working with generative design.

Final Thoughts 

Whether you want to create a more portable electric wheelchair or customize running shoes, the generative design will play a central role in almost everything. Due to this reason, the technology is currently being used in various industries.

Besides, as it also helps automate different tasks and calculations, many building organizations are using it predominantly.

However, as generative design is a newer concept in the industry, several segments of the technology are yet to be explored. Hence, if you want to use it more efficiently for design purposes, make sure to learn about it as much as possible.


Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to

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