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Chinese Companies Start To Capture Marketshare Even In Niche Solar Segment Dominated By Others

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Chinese Make An Entry in Other Solar Segments

The Chinese industry is dominating the solar sector by edging out Western and other Asian companies through sheer size and lower costs. It has decimated the whole competition outside of China except a couple of hold outs which are also in severe distress. While solar wafer to panel manufacturing is now dominated by Chinese companies with over 70-80% marketshare, other segments are also seeing an influx of major Chinese makers. Solar inverters still have large foreign companies which have managed to sustain a decent marketshare in non-Chinese markets, however the top companies are now Chinese. Earlier leaders like SMA Solar are now a shadow of their former selves. Western companies are now only dominant in high technology areas such as the production of capital equipment for other solar companies.

Also read Solar Global Demand To Increase To An Incredible 77 GW in 2016

China

Now, silver paste production for solar cells is also seeing an onslaught from Chinese upstarts such as DK Electronic Material, iSilver Materials, Environmental Natural Chemicals (Jiangsu) and Taiwan-based Exemt. This industry has been historically led by foreign companies such as Germany Hareus, Du Pont and Samsung SDI. They are the main suppliers of this crucial component to the makers of solar cells in Taiwan and China. However, a recent supply chain disruption allowed the small Chinese companies to make a rapid entry into the segment by supplying the Chinese solar manufacturing giants by selling at much lower costs.

The traditional Chinese strategy for dumping products at super low costs is being employed by the companies to win marketshare from the global leaders. The Chinese solar panel makers which are under huge pressure from crashing module prices are also using business processes to lower their raw material procurement costs. Some first-tier China-based solar cell makers have adopted an open-bid process to procure PV silver paste since the third quarter and this has benefited newcomers due to their lower prices.

PG

Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to greensneha@yahoo.in

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