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Will Google’s Day come to a halt soon

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Google’s supremacy in Search engines

Google Inc. has come a long way when it comes to technology. In today’s time when the internet has captured the mind of an individual, the first thing
which comes to mind for information gathering or searing is “Google”. It is quite an achievement for Google to become the website used by one and all at least once a day. Google as a word is now included in the Oxford dictionary marking the enormous effort of Google in Search Business.

Google remains the undisputed king of the search and have occupied over 66% (two-thirds) of the market. However with the increasing mobility of people, the searching pattern is also changing and people are looking more towards buying, eating or learning on their mobile devices. The changing pattern has opened up opportunity for people to enter the lucrative $22 billion industry which is known to be the most influential business online.

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The changing technology and need of consumers has resulted in a drastic change in searching pattern. Consumers are no longer interested in searching the web based on index, the kind similar to the book index. Customization is something which has driven the market and the search provided by Yelp, TripAdvisor or Amazon has taken away Google’s hold.

Searching in a Smarter Way!

In a report released by Google, it is depicted that the internet has changed drastically over these years. The number of websites has increased manifold (to an extent of 30 times) from 1 trillion to 30 trillion in a span of 5 years. With the increase of internet web, desire of individual has contracted! Shocking isn’t it? But if we look at the reason behind, we find people now want their smart phones/tablets/computers to work in smart manner (as the name suggests) and end up with minimum results with perfection. Search on the Go is something to which people are getting adapted.

With the advent of smartphones, people are no longer interested in visiting for search purpose. The traditional old method has been surpassed by the implementation of apps like Kayak, Weather Underground etc. The apps send people real time information like traffic or flight delays even before they are asked for it. Applications like Quora, LinkedIn are trying to be innovative and provide different services.

 Bing vs. Google

Of all said and done about the changing needs and patterns, Google still continues to be the guy to beat. Tech giant Microsoft loses billions of dollars a year on Bing and has been unsuccessful in making even a dent to Google’s Image. Bing, one of Google’s competitors and acquired 17% of the market and 26% including searches powered to Yahoo as of February 2013. As far as Google’s revenue is considered it earns nearly 75% (three-quarters) of revenue from search ad. However the market might not be supportive for Google, as the traditional services declined 3% in the second half of the last year, after recording several years’ growth. Number of searches per searcher also showed a steep decline falling 7%. On the other hand, search on vertical search engines climbed 8% indicating the change in need of consumers.


Amidst such instances, Google made changes to its mission from organizing the world’s information to “Let People Learn” after the search division was renamed as “knowledge”. Google now wants people to learn from it as it will now show answers instead of just links. The Company introduced the knowledge graph last year which uses semantic search to understand the meaning of terms among people and connections among them. In a release, Google informed about their future technology which could answer complicated questions like “How far is Victoria Memorial from Here?”

To sum up we can say, you pull out your phone to use Yelp to find a nearby café and it shows Google is losing it gradually.

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Niraj Satnalika

Niraj is an MBA in International Business (Finance). Prior to this he completed B.Tech in Electronics and Instrumentation. He is currently working with Confederation of Indian Industry (CII), Kolkata in capacity of Consultant. Satnalika is actively involved with an NGO and works towards promoting education among the underprivileged.

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