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A race between Facebook and Google to control the new Digital Era

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Google vs. Facebook

Year 2006 saw a remarkable moment for the search engine giant Google Inc. The word “Google” was added to the Oxford English Dictionary in the year as a verb, which meant as shorthand for “to look it up on the web”. Google needs no introduction; almost everyone on this earth is responsible for its immense success by using Google’s search engine service at least once every day. Over the years when the founders of Google Sergey Brin and Larry Page founded Google, the ritual of web searching remained the same as there was no tough competition and Google had the entire market share under its kitty.

Recently Tom Stocky, the head of Facebook product management, outlined a vision for online searching that strays from tradition and begins on Facebook. The search of social network was something he coined and proposed. He further said that the scenario the social network unveiled in its vision was for the future of social search which aims to grow significantly, banking on its technological developments; to expand the concept of search far beyond just “googling”. Facebook’s name for its new feature is definitely not named on the lines of “googling” and is called “Graph Search”.

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The term definitely marks a new phase in the ever expanding digital universe. The new technology designed by the world’s largest social networking company, also resulted in increased tension and immense competition between both the rivals. In a book titled “The Search” which is on the line of Google and its way, the author John Battelle mentions how the web was constrained according to our thought about searches for over two decades.

Other Technique based Search Technologies

1) Voice Activated SearchApple is pioneering voice-activated searches with the development of its iPhone-based Siri technology, where as Google is currently fighting back on Android phones.

2) Image Based Search Image-based search is another frontier, where the online retail giant ebay has developed an app that allows people to take photograph of a car they like with their phone, then search eBay’s inventory of tens of thousands of images of cars for a match. Such technology upgradations are giving Google a stiff competition and it is expected that the early days of web search provided by Google is soon going to end.

3) Socially Based SearchFacebook, which aims to change the world, declared launching the search facility which will be concentrated only to the social environment in the first phase, so that people do not move out of the Facebook wall. Despite its studiously modest beginning, Facebook search is being positioned as the social network’s next strategic weapon in the war for the digital future.

4) Knowledge Graph – Google in response is planning to take a jump ahead in the technological advancement for search, by providing the user with the facility of automatic search. The search will read the information and collate data from your Google account and then return you information based on flight, train, movies, etc. on its own with the help of algorithm. This technology of making certain deductions from information available from a number of sources will be called as the Knowledge Graph. This technology is an attempt to overlay a pattern of useful connections on to the formless web.

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Google executive Larry Page, once said about his company’s dream to provide the users with “The perfect search engine which would understand exactly what you mean and give back exactly what you want”.

At last we can say that the rising competition between the two tech giants over the coming years/decades will definitely help define how the world’s connected masses pass their increasingly digital lives.



Niraj Satnalika

Niraj is an MBA in International Business (Finance). Prior to this he completed B.Tech in Electronics and Instrumentation. He is currently working with Confederation of Indian Industry (CII), Kolkata in capacity of Consultant. Satnalika is actively involved with an NGO and works towards promoting education among the underprivileged.

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