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Water Purifier in India – Manufacturers,Filter Reviewing the Best – Kent (RO),Eureka Forbes (Aquaguard),HLL (Pureit),Tatas(Swach)

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Water Purifaction Necessity in India

Water is life. But this resource is fast depleting. Whatever raw water is available, is not adequate or drinkable. In the regime of multi-storied buildings one does not get running tap water supply from the municipal corporation. Instead the water is stored in overhead storage tanks first – a breeding ground for bacteria & viruses. Reasons for deteriorating water quality is due to climatic changes, draughts, industrial wastes & alarming levels of salinity sources like rivers. Hence the importance of water purifiers. Since the rivers are not able to fulfill the drinking water demands, municipal corporations supply water from ground-wells, which generally contain high levels of dissolved impurities. The river water gets contaminated due to the increased pollutants,dissolved impurities, bacteria and viruses. Most common dissolved impurities found in water are the salts of Iron, Arsenic, Fluorides, Nitrates, pesticide, insecticides, etc. The capacity of the 17 existing waste water treatment plants in Delhi is adequate to cater a daily production of waste water of less than 50% of the drinking water produced. Some of the common water borne diseases in India are jaundice, diarrhea, typhoid and cholera. 88% of deaths from diarrhea occur because of unsafe water, inadequate sanitation and poor hygiene. 80% of the diseases today are water borne. Use of the best water purifiers designed with the latest technologies ensures a healthy life.

Inadequate Water Supply in Urban India

Owing to inadequate pressure people struggle to collect water even when it is available. No city has continuous water supply. The longest duration of supply was 12 hours per day in Chandigarh, and the lowest was 0.3 hours per day in Rajkot. In Delhi residents receive water only a few hours per day because of inadequate management of the distribution system. This results in contaminated water and forces households to complement a deficient public water service.

Water Purifying Industry in India

Water Purifying Industry in India is growing by leaps and bounds and has attracted a host of new entrants which are consumer giants.Earlier the field used to be dominated by Eureka Forbes which operated in the premium segment and focused on urban India alone.But with income increasing and people realizing the importance of clean water,other companies have entered the Water Purifying Industry.HLL and the Tata Group have introduced products for the lower segment of the market in the price range o f Rs 1000 as compared to the Rs 5-10,000 wafer filters by the incumbent Eureka Forbes.This has forced other companies to come with lower priced products as well.With the vast majority of Indians forced to go without tapped water leave alone treated water,this industry is set to grow in double digits for a long time. Water Treatment Companies too are growing rapidly as the Water Purification at the Municipal,Industrial Level is getting importance.

List of Water Purifying Manufacturers/Suppliers/Companies in India

  1. Kent Technologies – Kent purifiers are trusted by over 1 million customers spread across the country and have an established track record of over a decade in the water purification industry. The company is a pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India. KENT started its operations in India in 1999 & is today a strong organization with offices spread across India. KENT has lakhs of satisfied customers to its credit worldwide. Kent offers varied range of products for any application – mineral RO, UF gravity, UV technology & UF tap water purifiers. Be it entry level purifier to technology driven high capacity commercial purifiers. They have two production facilities located in Uttaranchal.
  2. Eureka Forbes – is a part of the Shapoorji Pallonji Group and today it is a 12 billion INR, multi product and multi channel corporation.It started operations in 1982, & today have become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. It is one of Asia’s largest direct sales organization. It serves more than 131 cities and 398 towns across the country. Eureka provides different ranges of:Domestic water purifiers Aquaguard – UV, RO, UF,  UV+RO+UF, Aquasure – RO, UV, storage & Heavy metal remover & Institutional water purifiers.
  3. Hindustan Unilever Ltd. – HUL is India’s largest Fast Moving Consumer Goods Company with categorised business like soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. With a market capitalization of  Rs. 61,000 crores, the Company is a part of the everyday life of millions of consumers across India. The company earned revenues of Rs. 5,000 crores with a net profit margin 12%. Its parent company is Unilever, which holds about 52 % of the equity. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving micro-biologically safe drinking water (meets the regulations by the EPA in USA). It does not need gas, electricity or continuous tap water supply. It makes the water clear, odourless and good-tasting.This technology was developed by HUL, by a team of over 100 Indian and international experts from HUL and Unilever Research Centres.
  4. Philips – The water purifier gives pure water with Power UV+ & removes bacteria, virus, cysts and improves the taste of water. Pure Protect Lock locks purifier from dispensing impure water when filter reaches lifetime or an error is detected in purifier. Advanced state-of-the-art UV technology destroys known waterborne viruses, bacteria,parasites and amoebae while the activated carbon and sediment filter removes turbidity, chlorine, volatile organic chemicals, cysts, larger micro-organisms and improves taste. This appliance has low electricity consumption and is rated at 25 watts. Pure Protect also gives a warning signal when the filter needs replacement.
  5. Tata Group – has introduced the new Water Purifier, TATA Swach, which it claims to be the world’s Most Cost-Effective Water Filter. It is an innovative product made by collaboration in all TATA group of companies. It does not require any energy or running water to operate and has replaceable filter.


The above companies are the suppliers of the best wafer purifiers in India.Its tough to make a call on the best as it depends a lot on the nature of the water and price.However Kent and Eureka Forbes are generaly considered the best brands of water filters in India due to their products,after sales service and product range.In the lower priced band,Pureit is considered as good bet especially for rural India where the purchasing power is not that high.


Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to

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