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Could Local Indian Mobile Davids Micromax,Spice Beat Global Goliaths Nokia,Samsung with Low Cost $100 Android Smartphones

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Google’s Android Operating System promises to be even a bigger game changer in the mobile handset market than iPhone.The Android Operating System which is open source and free has found a massive following amongst the general population.Recent Surveys point towards the increasing popularity of Android beating  the iPhone Operating System.While the current generation of Android phones in the Development Markets like Motorola’s Droid,HTC’s  Desire and Samsung’s Galaxy S are quite expensive with prices upwards of $400,the new generation promises to cost much less.Note Nokia has lost a huge amount of Indian marketshare in 2010 with the entrant of local Indian mobile makers like Spice,Lava,Micromax,Olive,Fly etc.These small handet producers have brought in a huge amount of innovation stealing marketshare from established Mobile Companies like Samsung,LG,Motorla and Nokia.Now these companies are partnering with Google to launch cheap affordable Android smartphones for as low as  $100.Note the current crop of Android Phones in India still cost a bomb and are out of reach of 99% of India’s population.

Could $100 Android Phones from Local Indian Makers threaten Global Giants like LG,Samsung,Nokia in US and Europe as well

While the quality of local Indian made phones are still quite poor with lots of complaints,these companies have recently got a lot of funding and support.With Mobile Handsets fast becoming a commodity with mobile apps and services becoming the more important factor,Global Handset Hardware Companies are seriously threatened.With success in one of the biggest,fast growing and competitive markets,could these small handset makers penetrate global markets as well.Micromax which is the most successful amongst the host of small,nimble Indian companies has already starting marketing its phones in the Middle East.With low cost $100 Android phones it could lead major prices wars in the West as well.The fat margins on smartphones enjoyed by Apple,Motorola,HTC,Samsung,LG and others could be a thing of the past.Its an event that cannot be underestimated by investors in these stocks.As the sharp fall in Research in Motion and Nokia shows,the mobile market is a fast changing one and the “Hero” (pun intended) of today can easily become zeros of tomorrow.

Google Inc. working with less known handset makers to target middle class Indians – ANI

In its attempt to become a significant player in India’s huge wireless industry, Google Inc. would reportedly allow several less known Indian handset makers to release low-cost devices that include the technology giant’s Android operating system in the coming months.Google is banking largely on a crop of inexperienced Indian smartphone manufacturers including Micromax Informatics Ltd., Spice Mobility Ltd., and Olive Telecom to make Android phones in the 150 dollar range, and eventually reduce it to a100 dollar level so the middle class Indians could be targeted, it added.

New Delhi-based company Micromax is hoping to release its first Android handset around Diwali early next month, and wants to have at least four Android phones by March. The company hasn’t finalized prices but is aiming for around 200 dollars, a person familiar with the company’s plans said.


Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to

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