A Recent Survey conducted by TCS shows that 85% of School Students were hooked on to Social Networking.With poll of 10,000 students taken amongst students in the range of 12-18 from 11 cities,the sample may not be an exact one.However it shows that around 8 out of 10 school students are members of Networking sites such as Myspace,Facebook,Orkut and others.Orkut continues to be the dominant SN website despite its poor performance globally.Facebook has been rising exponentially with some students spending 2 hours or more everyday on Facebook.The rise of Social Networking portends important changes for marketers and educationists.Note Google and Wiki are also well represented with school students using them increasingly to access information and entertainment.

Nokia is trying to turnaround its sinking fortunes with a radical change in strategy which involves New Hardware – N8,Software – Meego Operating System with Intel,AMD and Management – Elop from Microsoft.However the changes don’t seem to be working as of now.White Box Mobile Phones from China continue to erode Nokia’s marketshare in emerging markets while Google and Apple finish it off in the high end smartphone segments.N8 with its 12 Megapixel Camera was supposed to be Nokia’s answer to the iPhone and Android handsets Galaxy,Incredible and Droid.However N8 is already facing teething problems with Delays,Lack of Sex Appeal and the latest power problems with some of its handsets.This is not going to do any good to Nokia’s smartphone prospects as it lacks the aura of the iPhone.Despite some Signal problems,iPhone sales have continued to power through while Nokia does not have anything near the same brand power.It is playing the role of a challenger despite its dominant marketshare in the world smartphone market and can’t afford any missteps.

Renewable Energy Certificate (REC) Policy is starting in India tomorrow which will allow Green Energy Generators to earn additional tariff.Note the REC Mechanism is also present in different forms in Italy,USA and Australia and has proven a good incentive to promoter Renewable Energy in those countries.India’s Electricity Regulator (CERC) has been actively implementing different orders to boost Green Energy Generation.CERC had earlier mandated a 6% Renewable Energy Percentage from Alternative Energy which would go upto 15% by 2020.The REC Policy will help in achieving those targets by providing a pseud market linked mechanism to inentivize Green Power Producers.

Who will Benefit

Renewable Energy Companies and Green Utilities are set to benefit the most from this Policy.Suzlon has already welcomed the policy saying that Financing will ease for Renewable Energy Projects.Orient Green Power,the largest Green Focused Utility will also be a big beneficiary.Local Indian Wind Turbine Companies should also benefit from the Scheme.It also provides companies outside the JNNSM to get decent returns from solar generation as the REC band for Solar REC has been set between Rs 12-17/Kwh.India need to increase Renewable Energy Capacity by at least 50 GW in the next 10 year to meet the 15% CERC Target

Giant Chinese Utilities Datang and Huaneng are doing roadshows for the IPOs of their Renewable Energy Arms which would raise more than Billion Dollars Each.Note Green Utilities have become a separate Green Investment Class with lots of Asian and European Utilities already doing an IPO of their Green Subsidiaries or are in the process of doing so.However 2010 has been a bad year for Green Energy Stocks and Green Utilities have been no different.While First Wind Holdings a pure play USA Wind Farm Developer failed to get listed despite lowering its Issue Price,Indian Orient Green Power and Italian Enel Green Power have performed miserably even after listing at a much lowered stock price.Despite the negative sentiment towards Green Utilities mainly due to the Headwinds being faced by Wind Industry in 2010,Green Utilities are one of the safest ways to invest in the Alternative Energy Sector given the nascent highly volatile nature of the industry.

Green Buildings are a huge multibillion dollar industry but from an investor’s point of view the information and investment avenues about this very important Green Sector remains surprisingly scare.Most of the investment options in Green Buildings remains confined to huge conglomerates like Johnson Controls,Honeywell,Schnieder Electric,Siemens and a few small startups like Serious Materials.Most of the information about Green Buildings can be gleaned from the US Green Buidling Council and EPA.Interest in Green Buildings started in the 1970s and still remains a niche concept despite huge strides in the 21st Century.Certifications like LEED has brought awareness about Green Buildings but they still occupy a remote corner in the Green Investor’s mind.In the Green Building Series,I will try to explain the concept of Green Buildings.For a start here is the Definition of a Green Building also known as a Sustainable Building.

Siemens has planned to increase its Environmental Revenues to Euro 40 Billions by 2014 which is quite a big jump considering the large base.GE is its biggest competitor which is also rapidly increasing investment and research into Renewable Energy.Areva,ABB,Samsung,LG,Hyundai,Toshiba,Sharp,Panasonic,Mitsubishi are other industrial giants looking to rapidly increase revenue from Clean Technology.Siemens has a definite technological and incumbent advantages however the competition is quite formidable.Siemens has made important wins recently in the field of high speed railways,new generation high voltage DC electricity transmission,offshore wind etc.But it lacks size and scale in the fields of nuclear and solar energy and has little presence in the area of Energy Storage as well.While Siemens has bought Soliel in the Solar Thermal field,it lacks a Solar PV product portfolio.Siemens however remains a good long term safe green investment in a volatile cleantech sector.