So what are the criterea for staying alive in 2012

a) Government Support in Some Form – Most of the Tier 1 Chinese Solar Companies will fall into this bracket. However given that there are so many you would have to look at the biggest like Suntech, LDK, Yingli for survival in any case. LDK is a BANKRUPT COMPANY ,the only reason it continue to produce a solar panel is because of the Chinese government support

b) Low Cost – Though seems like an obvious idea, there are still companies existing which have high costs like Q-Cells, REC. You just can’t invest in them given that even low cost is a necessary though not sufficient condition to survive

c) Branding – Very necessary to get financing for solar projects as without a brand you are not bankable and will have to sell at a 10% discount in a market which is already selling at below cost

Solar ETFs are in the new because of a spectacular decline in 2011 caused mainly by the massive oversupply of Chinese solar panels.This has resulted in the two solar ETFs TAN and KWT making new all times lows.The main reason is the huge negative sentiment towards green energy stocks in general because of the lack of support towards climate change and over competition from Asian companies.However the Solar Industry is one of the best growth industries and the leaders who come out of this consolidation will have a bright future.You can see the 100 solar energy stocks to pick up what you think would be the leader.For less ambitious mortals you can look to pick up the TAN Guggenheim ETF which is the biggest solar ETF.You can also look at the comparison between TAN and KWT to decide on what to buy.Note Solar Energy’s biggest advantage is the falling costs of solar panels which is bad for the solar companies but great of solar demand and customers.When the weaker hands go out of business which is already happening (Solyndra),the solar companies that remain will make huge profits as they did in 2010 when demand surged by 150%.