Right Marketing & Correct Positing of Products – Key to Great Business When it comes to products or services, the first thing which drives the sales is marketing or the positioning of products and services. The only thing certain  about market is its uncertainty, the complex nature which consists of consumers at the bottom, influencers who [...]

While US Solar Installers are expanding rapidly as solar power grows at a rapid pace across the country, the Sunshine state Florida refuses to adopt legislation to promote solar energy. The state has less than 5% of the country’s total solar power capacity and managed to installed just 3 MW of solar power, a state [...]

California which has the largest number of solar installations in the USA and is the capital of solar energy in North America is seeing a rapid exit of solar panel manufacturers. First it was Solarworld which closed a solar module manufacturing facility. Now Sanyo Solar Panels will stopped being made in the state as well as Panasonic consolidates manufacturing in Asia. Note cheap Chinese solar panels have made western manufacturers exit the solar industry and their have been a number of media grabbing bankruptcies as well. Western solar companies as well as Japanese solar panel makers have been shutting down in droves now .

Japanese Companies which were the leading solar companies in 2006 have steadily lost the top global rankings to Chinese companies. Now many of the top Japanese Solar Energy Companies are retreating from markets and manufacturing. Sharp which was the largest solar company in 2009 and 2010 has radically restructured its strategy but is still losing marketshare. Panasonic the second biggest solar company has closed down its Japanese factory. Other Japanese solar companies like Mitsubishi, Kyocera are also being forced to rethink solar panel manufacturing.

Note most of the higher cost producers in the solar industry are effectively bankrupt and are only being supported by government or big parents. Many Western companies have already closed or are on the verge of closing. Some of the bankrupt companies are not finding buyers of their equipment even at 10c/dollar. Massive overcapacity remains in the solar industry particularly in China which is not being taken out fast enough which will probably lead to another bad year for solar stocks in 2012.

There is urgent need to reduce the solar capacity addition in Germany because

a) It is requiring almost half of the $21 billion renewable energy subsidies in 2011 while generating 3% of the total power

b) Too much solar power while put pressure on the power grid as at the peak afternoon hours solar can generate almost 10% of Germany’s power requirement which means shutting down other sources

c) German Solar Panel producers have stopped benefiting from German domestic growth. Most solar companies in Germany have been decimated by Chinese competition and around 20000 solar jobs and 5000 companies have shut down.

Solar Trade Wars are becoming the norm in the globe these days with the major one between USA and China.The instigator is the German solar company Solarworld which helped started the ITC Case in the USA.India too is thinking of putting some kind of import duty to protect its domestic solar panel producers which are dropping like flies.Chinese solar panel producers have swamped the world with super cheap solar modules.Though a part of their low prices can be explained by competitive advantage, another part is due to the labor,capital subsidy given by the Chinese government.It would not take a rocket scientist to say that some of the biggest Chinese solar companies are insolvent and would be dead within a month without Chinese state loans.